California Strawberries launches ‘Love, Strawberries’ marketing campaign – Produce Blue E book


WATSONVILLE, CA – In time for Nationwide Strawberry Day, California Strawberries is about to amplify strawberries and their many well being advantages by way of the brand new year-long, consumer-focused marketing campaign ‘Love, Strawberries.’

Impressed by the love and the care the heart-healthy berry offers, ‘Love, Strawberries’ is an ode to California strawberries and the hardworking farmers and farm employees behind the berry.

Coming in recent with a brand new social id, the marketing campaign will infuse ‘Love, Strawberries’ throughout their social channels and key moments within the yr that may elevate versatile methods to rejoice and expertise the heart-shaped fruit past conventional makes use of. From partnerships to activations, this system will take customers on a behind-the-scenes journey and can characteristic the tales of the individuals who develop and harvest the berries.

“The “Love, Strawberries” marketing campaign is designed to faucet into and rejoice the love that customers have for this vibrant, candy and juicy berry, and the tens of millions of the way folks take pleasure in them day by day,” stated Chris Christian, Senior Vice President of the California Strawberry Fee BB #:153596. “It would additionally join customers to the farm and illustrate the extraordinary care that goes into rising California strawberries.”

In help of the ‘Love, Strawberries’ marketing campaign, California Strawberries will maintain its first ever tune contest seeking a one-of-a-kind jingle for the model. Starting April 1, 2022, strawberry fans could have an opportunity to be a part of the method and enter their very own jingles for a money prize of $10,000 and a paid round-trip to California.

All year long, California Strawberries will proceed to orchestrate moments, each in-person and throughout the @castrawberries social media platforms, to ship enjoyable and interesting applications that educate and underscore strawberries’ dietary well being advantages.

For extra data on California Strawberries, recipes, and dietary data, please go to www.californiastrawberries.com.

About California Strawberry Fee

The California Strawberry Fee represents greater than 300 strawberry farmers, shippers, and processors, all working collectively to advance strawberry farming for the way forward for our land and other people. Fee applications create alternatives for achievement via groundbreaking applications targeted on workforce coaching, strawberry manufacturing analysis, and vitamin analysis. Via science-based data and training, it delivers the excellent news about sustainable farming practices that profit the well being of individuals, farms, and communities.



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