Deepika Padukone’s phenomenal rise from high mannequin to Cannes competition juror and world star


After naming Bollywood star Deepika Padukone as one among its 100 “most influential folks on this planet” in 2018, Time journal this yr honoured the actress once more at their inaugural Time100 Influence Awards. The occasion, held in Dubai in March, recognised those that have made a big affect on their industries and the world at massive.

It is a testomony to Padukone’s gorgeous rise within the movie business, and the way she’s utilizing her title as a power for good, notably in her work for psychological well being points.

That storied French label Louis Vuitton would title her an envoy, the primary from India, solely days earlier than she attends the Cannes Movie Pageant as a member of the jury, is simply added bonus to the profession of this former sportswoman and mannequin Vogue India calls “probably the most influential actor within the Indian movie business proper now”.

“Padukone has been touted as one among Indian cinema’s most liked and profitable actresses to this point, and her achievements have made her an icon of current occasions,” Louis Vuitton mentioned when saying their collaboration final week.

An early begin

The daughter of Indian badminton star Prakash Padukone and his spouse Ujjala, Padukone determined at a younger age that she needed to comply with in her father’s footsteps, and commenced to play competitively whereas nonetheless in highschool in Bangalore. Throughout this time, she was additionally taking over the odd modelling task, having began as a baby mannequin on the age of 8.

By the point she turned 18, she had bagged her first main promoting marketing campaign, one thing that will spur her to drop out of faculty, ditch badminton and pursue modelling full time.

“I realised that I used to be taking part in the sport solely as a result of it ran within the household. So, I requested my father if I might surrender the sport and he wasn’t upset in any respect,” she advised The Instances of India in 2004. “He has all the time advised my sister and I to do what we’re wholeheartedly concerned with and to do it nicely.”

Padukone’s youthful sister Anisha is knowledgeable golfer.

In 2006, Padukone appeared within the annual Kingfisher Calendar, then identified for launching a few of India’s high fashions. And by the point she was 21, she’d moved to the leisure capital of Mumbai, the house of Bollywood.

A star is born

Throughout her first yr in Mumbai working the modelling circuit, Padukone was solid in a music video for singer Himesh Reshammiya’s track Naam Hain Tera. Filmmaker Farah Khan, who was then searching for a contemporary face to solid in her subsequent movie, noticed Padukone within the video and invited her for an audition.

The 2007 fantasy musical, Om Shanti Om, starring celebrity Shah Rukh Khan and Padukone, would develop into a essential and business hit, turning her right into a star in a single day.

Padukone subsequent appeared in 2008’s Bachna Ae Haseeno, alongside then up-and-coming actor Ranbir Kapoor, with whom she was in a relationship for about two years. But, regardless of her high-profile Bollywood debut and some big-budget movies, together with 2009’s Chandni Chowk to China and 2010 Khelein Hum Jee Jaan Sey, main success eluded her.

It was 2012’s Cocktail that will show a turning level for Padukone, who gained popularity of her efficiency within the romantic comedy. Her position as a celebration lady headed down a path of self-destruction was lauded by critics and the movie was a significant field workplace success.

Padukone then adopted it up with main hits similar to 2013’s Yeh Jawaani Hai Deewani and Chennai Categorical, by which she reunited along with her Om Shanti Om co-star Khan.

Later that yr, Padukone appeared alongside along with her future husband Ranveer Singh in Goliyon Ki Raasleela Ram-Leela, which was one other business success. The pair’s crackling chemistry would encourage director Sanjay Leela Bhansali to solid them in two extra movies, Bajirao Mastani (2015) and Padmaavat (2018), each main field workplace successes.

Padukone has additionally confirmed her versatility in movies similar to 2015’s Piku, a dysfunctional however heartwarming father-daughter story, by which she starred with veteran actor Amitabh Bachchan and the late Irrfan Khan. In 2020, she performed acid-attack survivor Laxmi Agarwal in Chhapaak, in a retelling of her tragic and in the end hopeful story. This yr, Padukone gained rave opinions for her position in Gehraiyaan, which explores difficult relationships seen by way of the lens of familial trauma.

In 2017, Padukone made her Hollywood debut, starring in Vin Diesel’s xXx: Return of Xander Cage. In his profile of her for Time‘s 100 most influential folks checklist, Diesel writes that he had needed to solid Padukone within the Quick & Livid movies, however her schedule didn’t allow it.

epa05713278 US actor Vin Diesel (L) and Bollywood actress Deepika Padukone (R) pose for pictures during the promotional event of their upcoming movie 'xXx: The Return of Xander Cage' in Mumbai, India, 12 January 2017. The movie releases in India on 14 January 2017.  EPA/DIVYAKANT SOLANKI

“When Deepika Padukone got here in to learn for one of many Quick and the Livid movies, I knew immediately I used to be within the presence of somebody very particular. As quickly as she entered the room, there was a synchronicity, a synergy, a chemistry — it promised nice issues to return,” he mentioned. “She was the primary position we solid in xXx: Return of Xander Cage. She mentioned, ‘I need to do that film, but when I do, you must come to India.’ Thank God I made that deal.”

Scroll by way of the gallery beneath for a few of Deepika Padukone’s most memorable roles:

Activism past the films

Padukone is likely one of the few stars whose social activism goes past solely lip service — one thing that is earned her reward and respect. Recognized with scientific melancholy in 2014, she’s spoken extensively about her expertise and in 2015 launched The Stay Love Chuckle Basis, which works to destigmatise psychological well being points and lift consciousness. It additionally runs a free counselling service and trains main care physicians to raised establish and deal with psychological well being circumstances.

Padukone’s sister Anisha serves because the chief government of the inspiration.

“I had such a deep expertise with psychological sickness. Not speaking about it felt dishonest,” Padukone advised Time journal.

In 2020, the World Financial Discussion board honoured Padukone with the Crystal Award for her work in spreading consciousness about psychological well being.

“Melancholy is a typical medical sickness. It is very important perceive that nervousness and melancholy are like another sickness and are treatable. Acceptance is step one to restoration,” she mentioned, whereas receiving the award.

How a lot is Deepika Padukone value?

Bollywood star and India's first Louis Vuitton ambassador Deepika Padukone in the brand's latest campaign for Dauphine leather goods. Photo: Louis Vuitton

Padukone’s checklist of endorsements is nearly countless, together with high world manufacturers Tissot, Maybelline, Coca-Cola and L’Oreal Paris. In 2019, she was second in India on probably the most highly effective movie star model checklist of Duff & Phelps, the worldwide valuation and company finance advisors, with an estimated model worth of $102.5 million, coming solely behind former Indian cricket captain Virat Kohli, whose model worth is estimated at $170.9m.

In line with Forbes India, Padukone can be one of many greatest movie star buyers, putting her bets on a number of start-ups, together with Bellatrix Aerospace, BluSmart, FrontRow and Atomberg Applied sciences. She has additionally appeared in ads for Epigamia, for a line of chocolate and ghee spreads she co-­created for the model. Padukone can be a ­strategic investor in Drums Meals Worldwide, the makers of Epigamia, by way of her firm Ka Enterprises.

In the meantime, she’s been busy behind the digicam, too, as her firm Ka Productions produced two hits — Chhapaak (2020) and 83, the cricket movie starring her husband Singh within the lead, which had its world premiere at Jeddah’s inaugural Purple Sea Worldwide Movie Pageant — final yr.

The choice to show producer was not financially pushed, she advised Deccan Chronicle in 2019.

“The one bone in me that’s number-driven is in terms of being conservative in spending cash. However I’ve not turned producer to make more cash,” she mentioned. “The reason being to have a extra artistic involvement or creatively allow a movie.”

That mentioned, the productions, appearing charges, model endorsements, enterprise ventures, properties and investments, in addition to an enviable assortment of luxurious vehicles that reportedly features a Mercedes-Maybach S500, all provides as much as a fairly penny that is been estimated at about $40m, in line with varied studies.

If her current success is something to go by, that determine is just set to get greater within the years to return.

Up to date: Could 28, 2022, 9:24 AM



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