How South Indian Movies Like ‘RRR’ & ‘Karthikeya 2’ Are Profitable Over Hindi Films


The battle of North Vs South with Telugu movie, Kartikeya 2, trumping big-ticket releases like Laal Singh Chaddha and Raksha Bandhan, continues.  

Whereas the day by day collections of each the Hindi motion pictures dwindle with every passing day, because of the #BoycottBollywood pattern, Kartikeya 2 has stood sturdy, incomes about ₹2-3 crores day by day. With Janmashtami being celebrated, the Telugu movie based mostly on Lord Krishna is anticipated to do even higher on the weekend.  

A few of the greatest hits lately have come from the Tamil, Telugu, Malayalam and Kannada movie industries. There appear to be extra takers for motion pictures like Pushpa, KGF and RRR than Laal Singh Chaddha, Radhe or Jayeshbhai Jordaar led by stars who’ve commanded crowded theatres for a number of years.  

Why have south Indian movies began successful over Bollywood motion pictures? I’ve a number of theories: 

1. ‘Seetimaar’ Dialogues 

Pushpa: The Rise
© AA Movies

In a world the place many individuals desire to observe motion pictures within the consolation of their houses on OTT platforms, you want a robust motive to entice them to purchase a film ticket and watch it in theatres. This implies catchy, memorable dialogues and songs that make everybody within the film corridor begin dancing, cheering and whistling.  

Who can overlook Allu Arjun’s signature “Thaggede le (I can’t bow down)” and his signature chin swipe transfer from Pushpa: The Rise? Moments like these stick with the viewers even after they exit the theatre.  

2. Rooted In Tradition 

Rooted In Culture
© Dhanush

Some of the repeated feedback towards Bollywood movies I’ve seen of late is “South Indian movies are rooted in tradition”. Such feedback on social media are often accompanied by a collage of stars like Ram Charan wearing easy apparel juxtaposed with an image of Ranveer Singh’s nude photoshoot.   

There appears to be a craving to return to a less complicated, albeit regressive period, the place ladies are unbiased, but domesticated and males are the centre of the motion, preventing goons and saving humanity.  

3. Humility Of Actors 

Humility Of Actors
© Twitter

When photos of Vijay Deverakonda exhibiting up for Liger promotions in chappals or travelling in economic system class and autos went viral, individuals had been amazed by the actor’s humility. They appreciated his simplicity and distance from the entrapments of “being a star”.  

Name it a hatred of materialism or jealousy of watching others stay a greater life than you, individuals depart no stone unturned to troll stars who showcase their wealth. 

When Dhanush turns as much as the screening of his Hollywood debut sporting a veshti, it’s in comparison with Ranveer Singh sporting Gucci for an off-the-cuff luncheon. And the comparability is just not fairly! 

4. Stars Are By no means Greater Than The Films 

Stars Are Never Bigger Than The Movies
© PTI

I keep in mind going to Karnataka as a child yearly and seeing gigantic cutouts of in style actors, adorned with layers of garlands. Those with Rajnikanth could be particularly grand and vibrant. In most south Indian cities, actors are handled as Gods and revered with garlands and vermillion on the foreheads of those cutouts. 

Whereas this obsession with stardom hasn’t light, actors have all the time maintained that they’ll by no means be greater than their motion pictures. Film posters are equally grandiose and the atmosphere inside cinema halls resembles that of a carnival with individuals breaking right into a dance, clapping and whistling.  

5. They Are A Mix Of Massy & Elegant 

RRR
© Pen India Restricted

Straddling the high quality line between mass entertainers and performance-driven movies is an artwork in itself and south Indian movies appear to do it with ease. A movie like RRR works for a similar motive. It has sturdy performances by Ram Charan, NTR Jr and Ajay Devgn together with foot-tapping songs and a larger-than-life persona.  

At this time’s viewers loves a movie the place it might probably study one thing and in addition enjoys an excellent chortle alongside the way in which.  

6. Authentic Content material 

Original Content
© Paramount Footage

One of many greatest issues with Bollywood proper now’s the sheer variety of remakes within the pipeline. Whereas each movie trade has its personal share of remakes, Bollywood’s sudden reliance on remakes to create substandard motion pictures has begun to irk individuals.  

As individuals dip their toes within the pool of regional cinema, they grow to be extra conscious of flicks which might be picked up for remakes by Bollywood manufacturing homes. Since they already know the principle plot, they do not have an excellent motive to spend cash on a film ticket with none novelty issue. 

Which of those did you discover probably the most relatable? 





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