MUMBAI (Metro Rail Information): Maha Mumbai Metro Operation Company, Mumbai (Part of MMRDA) has awarded Signpost India the mandate of experiential and promoting rights for the Mumbai Metro Rail Community stations for a time period of 15 years.
Seven huge nationwide and worldwide promoting firms had eyed the venture however Signpost India was awarded the rights. Signpost will guarantee the expansion of non-fare income which is a significant component for the sustainability of public transport, based mostly on a hard and fast income together with a income share mannequin.
The venture contains 5 interchanges within the Metro Traces 7 & 2A and caters to the visitors to main company headquarters of Companies & IT parks with leisure and buying hubs, Malls, Bollywood Movie Metropolis and manufacturing homes encircled by inexperienced zones like Sanjay Gandhi Nationwide Park and Aarey.
Dipankar Chatterjee, co-founder & director, Signpost India stated, “It’s a delight to companion with MMMOCL (MMRDA) within the transit area with such an enormous alternative to showcase our analytic based mostly options for the manufacturers to succeed in the commuters and guarantee excessive mass ROI. Signpost India will herald world media codecs and design very best for such large-scale tasks. The experiential engagement might be a key think about connecting with commuters for making on a regular basis inspirational and remodel extraordinary journeys to extraordinary experiences.”
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